CASE: Dexter campaigns disgusted people into interest
Implications - The gory marketing campaigns created for the Dexter TV show were so offensive and disturbing, people had to take notice. Not only was the guerrilla blood-and-gore in line with the crime show’s theme, but dismembered arms and faux cadavers were impossible to ignore, even for those unfamiliar with the series.
Trend Themes
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Guerrilla Marketing — Creating non-traditional, attention-grabbing ads to promote a product/service is becoming more popular among businesses, and it is proving to be effective.
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Shock Factor Advertising — Using gruesome or shocking imagery to grab consumer attention is becoming a trend for advertising campaigns.
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Ambush Advertising — Surprising consumers with ads in unexpected places is a popular trend for guerrilla marketing.
Industry Implications
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Marketing and Advertising — Professionals in this industry can create innovative and unconventional marketing strategies for their clients.
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Entertainment Industry — Companies in the entertainment industry can use shock factor advertising tactics to promote their products or services.
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Hospitality Industry — Hotels, restaurants, and other hospitality businesses can use guerrilla marketing and ambush advertising to attract customers in creative ways.
3 Featured
48,767 Total Clicks
Date Range:
Jun 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
