CASE: Dexter campaigns disgusted people into interest
Implications - The gory marketing campaigns created for the Dexter TV show were so offensive and disturbing, people had to take notice. Not only was the guerrilla blood-and-gore in line with the crime show’s theme, but dismembered arms and faux cadavers were impossible to ignore, even for those unfamiliar with the series.
3 Featured
30,367 Total Clicks
Date Range:
Jun 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
