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Gory Guerrilla Marketing

CASE: Dexter campaigns disgusted people into interest

Implications - The gory marketing campaigns created for the Dexter TV show were so offensive and disturbing, people had to take notice. Not only was the guerrilla blood-and-gore in line with the crime show’s theme, but dismembered arms and faux cadavers were impossible to ignore, even for those unfamiliar with the series.

SCORE 5

Popularity

Activity

Freshness

Megatrends

Patterns

3 Featured, 0 Examples: 29,164 Total Clicks

Date Range: Jun 08 - Sep 08

Trending: Warm

Consumer Insight Topics: Pop Culture Art & Design Marketing Media Design

Featured Examples

Human Arms in Butcher Shops - Dexter Guerrilla Campaign II

SCORE 5.7

Warm 13,981 Clicks Pub: Jun 25, 08

Human Arms in Butcher Shops

Dexter Guerrilla Campaign II

The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As… [More]

Bloody Urinals as Advertising - Dexter Guerrilla Campaign

SCORE 5.4

Warm 8,059 Clicks Pub: Jun 24, 08

Bloody Urinals as Advertising

Dexter Guerrilla Campaign

Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal. The campaign… [More]

Guerrilla Stabbing To Promote TV Show - Dexter Ads

SCORE 4

Mild 7,124 Clicks Pub: Jun 27, 08

Guerrilla Stabbing To Promote TV Show

Dexter Ads

Portugal took a new approach to TV show promotion with their guerrilla campaign for the second series of Dexter. Inspired by the blood theme of the series and murderous plot, the creatives had lots of… [More]