Gory Guerrilla Marketing

CASE: Dexter campaigns disgusted people into interest

Implications - The gory marketing campaigns created for the Dexter TV show were so offensive and disturbing, people had to take notice. Not only was the guerrilla blood-and-gore in line with the crime show’s theme, but dismembered arms and faux cadavers were impossible to ignore, even for those unfamiliar with the series.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
28,943 Total Clicks
Jun 08 - Sep 08
Warm
Featured Examples
Human Arms in Butcher Shops - Dexter Guerrilla Campaign II
SCORE 5.7
Warm 13,853 Clicks Pub: Jun 25, 08
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As… [More]
Bloody Urinals as Advertising - Dexter Guerrilla Campaign
SCORE 5.4
Warm 8,000 Clicks Pub: Jun 24, 08
Bloody Urinals as Advertising
Dexter Guerrilla Campaign
Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal. The campaign… [More]
Guerrilla Stabbing To Promote TV Show - Dexter Ads
SCORE 4
Mild 7,090 Clicks Pub: Jun 27, 08
Guerrilla Stabbing To Promote TV Show
Dexter Ads
Portugal took a new approach to TV show promotion with their guerrilla campaign for the second series of Dexter. Inspired by the blood theme of the series and murderous plot, the creatives had lots of… [More]
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