Mitsubishi Launches World's Fastest Washing Machine

 - Mar 23, 2007   Updated: Mar 31 2011
References: engadget
Want to wash your clothes a little bit faster? Mitsubishi has released the "world's fastest washing machine" which is guaranteed to cleen your dirty rags in record time...

Implications - It might seem like a simply silly moniker, but there is definite appeal to consumers when something is branded as "the world's fastest." People see a name like this and automatically associate it with their hectic schedules and busy lifestyles, and thus are more likely to remember the accompanying brand name when it comes time to make a purchase. By aspiring to be the best, companies like Mistubishi make a lasting connection with their target consumers that goes beyond the every day or the expected.