Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

PETA Video Uses Stripping to Get You to See Animal Abuse

 - Jan 23, 2007   Updated: Aug 9 2011
References: peta.org & adrants
PETA has launched it's State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA's cause. Then, when you're wondering what comes next with the second half of the video, the naked woman disappears and you get to watch animals being mistreated. In this clever adaptation of bait and switch, PETA manages to keep your attention and deliver their message. Well done.

Implications - This is a tried, tested, and true version of PETA's marketing, and it oddly enough, doesn't include a celebrity. Nevertheless, count me in as a supporter of this kind of marketing in PSAs. Whatever it takes to get people to pay attention, I say.