Category
Fashion
Smile Cosmetics
Trend cluster
Category
Hygiene
Entertainment
Soaps that make washing hands an enjoyable, fun experience.
4.4
Trend score
Trend
What is the Hygiene Entertainment trend?
Hygiene Entertainment: Many children exhibit an aversion to hand-washing, a trait that some even carry into adulthood. As people become more aware of the importance of proper hygiene, especially hand washing, creative soap designers are pushing hard to invent new soaps that will make the experience an enjoyable one.
Trend themes
Themes within the Hygiene Entertainment trend
Three behaviours holding the trend together01
Hygiene Fun
Creative soap designs are creating a range of soaps that are enjoyable and promote good hygiene practices.
02
Green Incentives
Designs that incentivize eco-friendliness are becoming more popular, as people are rewarded for making more environmentally-friendly choices.
03
Geeky Mainstream
Geek culture is becoming more mainstream, with products that embrace this culture gaining acceptance.
Industry implications
What the Hygiene Entertainment trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry is being disrupted by new design and incentive trends that promote good hygiene and eco-friendliness.
For
Charity
Charities are capitalizing on new creative designs that focus on incentivizing eco-friendliness and philanthropy in unique ways.
For
Gifts & Novelties
Gift and novelty products are becoming more popular, due in part to the embrace of geek culture and new incentive designs that promote eco-friendliness.
Trend signals
Trend signals for Hygiene Entertainment
Trend score 4.4 out of 10, from popularity 68%, activity 55%, freshness 8%.
Popularity68%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hygiene Entertainment trend
6 featured examples from Mar 13 to Jul 23, 2008CategoryUnique
Breast Milk Soap
DIY Beauty Products
Disruptive innovation opportunity: Developing innovative and sustainable beauty products using natural and unconventional ingredients.
CategoryEco
Soap With Hidden Surprises
"Soap Gifts" Encourage Waste Reduction
Disruptive innovation opportunity: Incorporating gift-included products, motivational designs, and reward-based green initiatives in consumer goods to foster sustainability.
CategoryTech
Geeky Soap
PC Mouse Soap
Consumer goods companies can explore the creation of geek-themed novelty products to tap into the growing market of openly geeky consumers.
CategoryLifestyle
Controversial Bath Bombs for Charity
Lush Guantanamo Bay 'Bombs'
Opportunity for bath bomb manufacturers to collaborate with charities and create bath products that support social causes.
CategoryTech
Fake Candy Soap
Mini Gummi Bear Bars
Companies in the bath and body industry can explore the development of edible-inspired soaps to cater to consumers looking for unconventional and enjoyable bathing experiences.
CategoryTech
Geeky Hygiene Products
ICQ Toothpaste & Gmail Soap
Incorporating geek culture into hygiene products presents opportunity for companies in the hygiene industry to innovate and expand their product line.
