Hey want to get geeky clean? Then try the new ICQ toothpaste and it's minty freshness. How about some Russian made Gmail soap? I'm sure the trademarks have all been cleared by the Google boys. But that's all geek to me. Use these products and the geek-god/goddess in you will be released.
Implications - Geek products are making their way into mainstream society, with more and more geek-branded products infiltrating homes and taking over other ordinary household items. Such an embrace for nerdy products points to an overall acceptance of geekdom, in which it is no longer considered "uncool" to be labeled a geek.