Knowing Lush and their ethics as I do, I honestly believe this was NOT a PR stunt, but that the beauty and soap company was simply trying to raise money and awareness for a good charity.
Lush Cosmetics have started making bath bombs to raise money for Reprieve which campaigns to raise awareness of prisoners in Guantanamo Bay. Costing £2.95 the orange (of course) bombs come decorated with a dove of peace. Once placed in water the bombs dissolve and release a picture of a prisoner (OK I admit I feel this bit is questionable).
Some have blasted it as a "tasteless stunt" but already the bombs have raised £8,727 for charity. Lush boss Andrew Butler admitted, "We did have concerns, but many prisoners in Guantanamo have been tortured."