Knowing Lush and their ethics as I do, I honestly believe this was NOT a PR stunt, but that the beauty and soap company was simply trying to raise money and awareness for a good charity.
Lush Cosmetics have started making bath bombs to raise money for Reprieve which campaigns to raise awareness of prisoners in Guantanamo Bay. Costing £2.95 the orange (of course) bombs come decorated with a dove of peace. Once placed in water the bombs dissolve and release a picture of a prisoner (OK I admit I feel this bit is questionable).
Some have blasted it as a "tasteless stunt" but already the bombs have raised £8,727 for charity. Lush boss Andrew Butler admitted, "We did have concerns, but many prisoners in Guantanamo have been tortured."
Lush Guantanamo Bay 'Bombs'
1. Controversial Charity Bath Bombs - Opportunity for bath bomb brands to create bath products that support and raise awareness for charitable causes.
2. Ethical Cosmetics Fundraising - Chance for beauty and soap companies to develop products or campaigns that raise money for and create awareness of important social issues.
3. Activist-inspired Product Dissolution - Potential for bath bomb makers to create products that dissolve to reveal images or messages related to important social justice causes.
1. Bath Bomb Industry - Opportunity for bath bomb manufacturers to collaborate with charities and create bath products that support social causes.
2. Cosmetics Industry - Potential for cosmetics companies to incorporate charitable initiatives into their product offerings and marketing strategies.
3. Social Activism Industry - Chance for organizations or individuals within the social activism space to collaborate with beauty brands and create impactful products that raise awareness and funds for important causes.