Lush's holiday 2020 line has arrived, offering an excuse for some much-needed self care throughout this season. Lush has always prioritized creating clean and affordable products that are sustainable and aesthetically pleasing. Because of this, younger consumers often turn to the brand when they're looking to unwind or treat themselves.
Lush's 2020 holiday line does exactly that, as it arrives with a variety of products that boast adorable silhouettes and eye-catching colorways. Some standouts from the line include the The Candy Cane Reusable Bubble Bar, which is comprised of lemon and bergamot. Meanwhile the I Want a Hippopotamus For Christmas bath bomb is scented like raspberry, and will turn one's bath water into a unique purple color.
Image Credit: Lush Cosmetics
What's Driving This Trend
- Sustainable Bath Products
- The rise of sustainable beauty products creates opportunities for brands to develop eco-friendly packaging and ingredients.
- Personalized Bath Experience
- Brands can create innovative products by providing personalized scents or colors, enhancing the consumer's bath experience.
- Seasonal Bath Product Lines
- Seasonal bath product lines create an opportunity for brands to create limited edition, festive products that appeal to consumers during holidays.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can benefit from expanding their sustainable offerings and creating personalized products.
- Retail
- Retailers can promote seasonal bath lines and offer them in-store and online, tapping into the holiday shopping market.
- E-commerce
- E-commerce platforms can expand their product offerings by collaborating with eco-friendly and seasonal bath product brands.
