Murder Realism as Advertising

Print Campaign for '13th Street Murders'

As a companion to their creative Guerrilla bar bathroom campaign, German action and suspense channel, 13th Street, has unveiled an equally scary print ad campaign.

Developed by Shackleton ad agency, Madrid, Spain, the ads depict realistic shocking murders. One poor guy met his fate on the hand of a six pack of knives, while an unsuspecting girl gets electrocuted in her bath with a toaster.

The art direction and the photography are awesome, leaving those who crave thrillers and suspense movies wanting to watch the channel.

Read more about the aforementioned unique guerilla campaign:

Realistic Advertising
Creating ads that show realistic depictions of products or services to attract customers.
Thriller Marketing
Using suspense and thriller elements to promote goods or services to a specific demographic.
Guerrilla Campaigns
Innovative ad campaigns that use unconventional methods to reach a target audience and leave a lasting impression.

Who This Affects Most

Entertainment
Incorporating realistic or suspenseful elements into the promotion of movies, TV shows, and other entertainment media.
Home Appliances
Creating ads that showcase the safety and reliability of home appliances in order to make them more appealing to customers.
Retail
Utilizing unique and immersive marketing techniques, like guerrilla campaigns, to promote products and services to customers.
SCORE
5.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 77%
Freshness 8%

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