Print Tenacity

Publishers being more aggressive to survive and thrive

Implications - In 2008 we saw print media struggle for survival as free web content threatened the print journalism industry. To counteract print endangerment, publishers are getting way more innovative, offering free magazines controversy and collectible multi-covers issues.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
57,827 Total Clicks
Feb 08 - Sep 08
Warm
Featured Examples
Ethnic Cover Models - All-Black Italian Vogue Revealed
SCORE 3.9
Mild 20,773 Clicks Pub: Jun 21, 08
Ethnic Cover Models
All-Black Italian Vogue Revealed
In reaction to the lack of ethnic models on the catwalk, Vogue Italia will feature black models almost exclusively in the July issue. For context, Vogue is often regarded as the most influential fashion… [More]
Free Magazines 3 - V Magazine Goes Digital, FREE
SCORE 4.9
Average 13,360 Clicks Pub: Apr 25, 08
Free Magazines 3
V Magazine Goes Digital, FREE
V Magazine, one of the biggest and most influential fashion magazines, embraces the future of media by going fully digital, for FREE. That's right, all content of the magazine is now available to you… [More]
Quadruple Magazine Covers II - reFRESH 50th Edition
SCORE 3.2
Mild 6,327 Clicks Pub: Apr 23, 08
Quadruple Magazine Covers II
reFRESH 50th Edition
Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it… [More]
Magazine Cover Battles - Batman vs Joker on Empire
SCORE 3.4
Mild 8,555 Clicks Pub: Jun 3, 08
Magazine Cover Battles
Batman vs Joker on Empire
The July issue of Empire magazine has a battle of good vs. evil between the heroic Batman and the villainous Joker. The dual covers were created to further build anticipation for The Dark Knight's July… [More]
Freeconomics - Wired Gives Out Free Magazines
SCORE 3.3
Mild 3,772 Clicks Pub: Feb 26, 08
Freeconomics
Wired Gives Out Free Magazines
We've seen magazines get creative in their efforts to save their print editions. As the internet threatens print media, some publications have realized they must give up news stand revenue in order to… [More]
Controversial Fashion Parodies - Vogue Cover Spoofed
SCORE 2.8
Mild 5,040 Clicks Pub: Apr 3, 08
Controversial Fashion Parodies
Vogue Cover Spoofed
The cover of this month's Vogue has gotten a lot of buzz, but just as the hype began to fade, a spoof has been created with none other than the much gossiped about Anna Wintour, the editor in chief of… [More]
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