Category
Art & Design
Sensory Packaging
Trend cluster
Category
Print
Tenacity
Publishers being more aggressive to survive and thrive.
3.6
Trend score
Trend
What is the Print Tenacity trend?
Print Tenacity: In 2008 we saw print media struggle for survival as free web content threatened the print journalism industry. To counteract print endangerment, publishers are getting way more innovative, offering free magazines controversy and collectible multi-covers issues.
Trend themes
Themes within the Print Tenacity trend
Three behaviours holding the trend together01
Multiple Collectible Covers
Magazines capitalize on fan desires through multi-cover releases, creating desirable, collectible editions.
02
Freemium Model
The strategy of offering free content, as exemplified by Wired Magazine, aims to capture a broader audience, with revenue generated through other means such as advertising.
03
Digitization of Print Media
V Magazine embracing a fully digital, free model highlights the shift towards digital content delivery in traditional media industries.
Industry implications
What the Print Tenacity trend means for industry
Where the trend changes the playbookFor
Publishing
Innovations in distribution models and content strategies are profoundly transforming how print media sustains its audience.
For
Advertising
The growing trend of ad-sponsored free publications presents unique opportunities for targeted advertising and engagement.
For
Fashion
Fashion magazines adopting digital platforms and collectible editions cater to evolving consumer preferences and engagement methods.
Trend signals
Trend signals for Print Tenacity
Trend score 3.6 out of 10, from popularity 35%, activity 65%, freshness 8%.
Popularity35%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Print Tenacity trend
10 featured examples from Feb 27 to Jul 12, 2008CategoryFashion
Ethnic Cover Models
All-Black Italian Vogue Revealed
Fashion companies can disrupt the industry by showcasing more diverse models and dismantling traditional beauty standards.
CategoryPop Culture
Free Magazines 3
V Magazine Goes Digital, FREE
The publishing industry can explore disruptive innovation by developing innovative digital platforms, exploring alternative revenue models, and leveraging data analytics for targe…
CategoryNaughty
Quadruple Magazine Covers II
reFRESH 50th Edition
The publishing industry can leverage multiple magazine covers and celebratory issues to increase sales, while also providing a platform for photographers and models to showcase th…
CategoryPop Culture
Magazine Cover Battles
Batman vs Joker on Empire
Magazine publishers can benefit from the use of collectible covers and special editions to drive print sales and increase consumer loyalty.
CategoryPop Culture
Freeconomics
Wired Gives Out Free Magazines
Print media publishers exploring new approaches to combat declining revenue and adapt to digital platforms.
CategoryPop Culture
Controversial Fashion Parodies
Vogue Cover Spoofed
Fashion industry can explore disruptive innovation by embracing diversity, satire, and social commentary in their designs and marketing strategies.
CategoryPop Culture
Innovative Magazines To Compete With New Media
'Missbehave' Has Attitude
The publishing industry can leverage unique publishing formats and unapologetic content to attract a younger demographic and compete with new media.
CategoryMarketing
Free Textbooks
Sponsored Ads Help Students
Disruptive Innovation Opportunity: Educational institutions and publishers can explore partnerships with advertisers to provide free educational resources, enhancing access to lea…
CategoryMarketing
Free Trips for Bloggers
International Invites
The travel industry can benefit economically by inviting travel bloggers across oceans and getting instant coverage and exposure, leading to a disruptive marketing innovation oppo…
CategoryPop Culture
Politicians in Gossip Magazines
Publications Shift Their Focus
Media industry can leverage the trend of gossip magazines covering political campaigns to innovate in developing hybrid entertainment and news platforms that appeal to a wider aud…
