Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Free Textbooks

Sponsored Ads Help Students

— March 25, 2008 — Marketing
One of the hardest parts about being a student is the cost of education. Textbooks alone cost hundreds of dollars, adding up to thousands throughout their schooling. So how about eliminating that cost entirely and making them free?

Several companies around the world are already doing it including Freeload Press and Ventus Publishing! The text books are sponsored by companies, like credit card companies, who feature ads for services like student loans.

In North America, Freeload Press offers free e-textbooks to colleges which feature ads at the end of each chapter. All they have to do is fill out a survey, and they're entitled to their free download. Students who miss the ability to lug around their books don't have to give up their desire for paper version; they can order them for $30 which is enough to cover printing costs.

For advertisers, it's a great opportunity too. The rich media ads, which include audio and video, are hyperlinked in the e-books, and the brands are further promoted on the site where they're measured by download and click-through rates.

European students don't have to miss out on this awesome opportunity either thanks to Ventus Publishing. They offer textbooks to students studying business, science and engineering in Denmark, Germany, Sweden, the Netherlands and Belgium, with ads for cell phone companies, airlines and companies like Nestle promoting study snacks.

The European books have a lot more ads than the North American versions; ads appear ever four pages, but I don't think the students will complain. That's thousands of dollars they saved... so now they can actually go out and buy those flashy cell phones they in their economics books!

It's hard to believe that back in 2006, we were fascinated by free notebooks for college students...