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Free Textbooks

Sponsored Ads Help Students

— March 25, 2008 — Marketing
One of the hardest parts about being a student is the cost of education. Textbooks alone cost hundreds of dollars, adding up to thousands throughout their schooling. So how about eliminating that cost entirely and making them free?

Several companies around the world are already doing it including Freeload Press and Ventus Publishing! The text books are sponsored by companies, like credit card companies, who feature ads for services like student loans.

In North America, Freeload Press offers free e-textbooks to colleges which feature ads at the end of each chapter. All they have to do is fill out a survey, and they're entitled to their free download. Students who miss the ability to lug around their books don't have to give up their desire for paper version; they can order them for $30 which is enough to cover printing costs.

For advertisers, it's a great opportunity too. The rich media ads, which include audio and video, are hyperlinked in the e-books, and the brands are further promoted on the FreeloadPress.com site where they're measured by download and click-through rates.

European students don't have to miss out on this awesome opportunity either thanks to Ventus Publishing. They offer textbooks to students studying business, science and engineering in Denmark, Germany, Sweden, the Netherlands and Belgium, with ads for cell phone companies, airlines and companies like Nestle promoting study snacks.

The European books have a lot more ads than the North American versions; ads appear ever four pages, but I don't think the students will complain. That's thousands of dollars they saved... so now they can actually go out and buy those flashy cell phones they in their economics books!

It's hard to believe that back in 2006, we were fascinated by free notebooks for college students...



Trend Themes
1. Free E-textbooks - Disruptive Innovation Opportunity: Companies can sponsor e-textbooks and feature ads to provide students with free educational resources, while reaching a targeted audience.
2. Rich Media Ads - Disruptive Innovation Opportunity: Brands can leverage rich media ads, including audio and video, in e-books to engage students and measure the effectiveness of their advertising campaigns.
3. Localized Sponsored Textbooks - Disruptive Innovation Opportunity: Publishers can offer localized textbooks with targeted ads relevant to specific regions, allowing advertisers to promote products/services tailored to the student market in different countries.
Industry Implications
1. Education - Disruptive Innovation Opportunity: Educational institutions and publishers can explore partnerships with advertisers to provide free educational resources, enhancing access to learning materials for students.
2. Advertising - Disruptive Innovation Opportunity: Advertisers can engage with a captive student audience by sponsoring textbooks and leveraging rich media ads to deliver targeted messages.
3. Publishing - Disruptive Innovation Opportunity: Publishers can embrace sponsored textbooks as an alternative revenue model, allowing them to offer free or low-cost educational resources to students.
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