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46 Spectacular Sponsorship Ideas

From NASCAR Stickers to Buying Space on Kanye's Head

— February 16, 2009 — Marketing
While many are captivated by the NASCAR Sprint Cup Series Daytona 500 in Daytona Beach, FL, it's not the cars or the racers, or even the celebrity attendees that have me captivated, but the sponsorship.

NASCAR wouldn't be possible without brand endorsement and advertising, so it's interesting to look at the evolution of sponsorship, especially at the height of the recession. While NASCAR still had plenty of high paying sponsors this year, not surprisingly, some reports say costs have dropped.

The cluster below is an examination of modern sponsorship innovation, including buzz over Michael Phelps and Kellogs as well as Mazda, highlighting ways in which brands are keeping themselves relevant (or not) and in the media. Will NASCAR continue the same sponsorship techniques, or innovate to keep with the times?
5.5
Score
Popularity
Activity
Freshness
44
P2P Marketing
P2P Marketing
MediaDefender Stops Spamming, Launches Free Sponsored MP3s
<
43
Wardrobes as Sponsored Ads
Wardrobes as Sponsored Ads
‘I Wear Your Shirt' Turns Daily Fashion into Ad Space
<
42
Rafts Made of Junk
Rafts Made of Junk
Algalita Awareness Sail for Ocean Pollution
<
41
Textbook-Free Universities
Textbook-Free Universities
Flat World Books Are Free
<
40
Portable Adverbenches
Portable Adverbenches
Perfect Perch
<
39
Sponsor A Hippo Roller For An African Community
Sponsor A Hippo Roller For An African Community
Hippo Roller Project
<
38
Swedish Cell Phone Racing
Swedish Cell Phone Racing
Bizarre LG Vibration Games
<
37
Investing in Models
Investing in Models
Buy Shares At BeautyHolding.com
<
36
Race Car Sponsorship for Beginners
Race Car Sponsorship for Beginners
Sponsor 1 Race at a Time
<
35
Free Textbooks
Free Textbooks
Sponsored Ads Help Students
<
34
Scientology is Newest NASCAR Sponsor
Scientology is Newest NASCAR Sponsor
<
33
Youth Eco Sails
Youth Eco Sails
4 Year Pangaea Expedition
<
32
Buying Ad Space on People
Buying Ad Space on People
Next Gen T-Shirt Marketing
<
31
Corporate Sponsored Landmarks
Corporate Sponsored Landmarks
Golden Gate Bridge Seeks Sponsor
<
30
Hail Mary Endorsement Deals
Hail Mary Endorsement Deals
Mazda Makes Michael Phelps Highest-Paid Sponsor in Chinese History
<
29
Working Out for Charity
Working Out for Charity
The Plus 3 Network Matches Athletes to Corporate Sponsors
<
28
Tour de France Marketing
Tour de France Marketing
Branded Merchandise for Fans
<
27
Levitra Sponsored Elevator Up Buttons
Levitra Sponsored Elevator Up Buttons
Get Up
<
26
Olympic Brand Battles
Olympic Brand Battles
Nike & Adidas for Beijing 2008
<
25
Mass Weddings
Mass Weddings
700 Couples Wed in Joint Ceremony
<
24
Stickers are the New Paint
Stickers are the New Paint
NASCAR Teams Change Design Weekly
<
23
Canada's Biggest Sleepover
Canada's Biggest Sleepover
Dove Sponsors PJ Party for Self-Esteem
<
22
Olympic Cereal Mascots
Olympic Cereal Mascots
Michael Phelps Endorses Kellogg's Frosted Flakes
<
21
Google-Backed Solar Panels
Google-Backed Solar Panels
Nanosolar Photovoltaic Prints
<
20
Sportvertising Digital TV
Sportvertising Digital TV
FCC Promotes DTV at NASCAR Sprint Cup Series
<
19
Beijing Olympic Sponsorship Ads
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
<
18
Strippers as Ad Mediums
Strippers as Ad Mediums
Assvertising at Platinum Lounge
<
17
Charitable Street Art
Charitable Street Art
Tanqueray Style Sessions
<
16
Designer Talent Shows
Designer Talent Shows
Diesel Hosts The ‘Its#Eight Worldwide Design Competition'
<
15
Political Brand Sponsorship
Political Brand Sponsorship
Abercrombie & Fitch Back Obama
<
14
Free Hotels for Creative People
Free Hotels for Creative People
The Creator's Inn
<
13
Blowtorched Toast Art
Blowtorched Toast Art
The X Factor Judges Immortalized in Bread Sponsored by Warburtons
<
12
$5,000 Party Tickets
$5,000 Party Tickets
Lindsay Lohan to Host Mansion New Year's Eve Party
<
11
Renting Out Eyelids As Ad Space
Renting Out Eyelids As Ad Space
Feelunique.com Literally Pays Per Wink
<
10
Anti-Steroid Awareness Campaigns
Anti-Steroid Awareness Campaigns
'Don't Be an Asterisk' Says Sponsor Johnson & Johnson
<
9
Free Pop
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
<
8
Soup Kitchens for Pets
Soup Kitchens for Pets
The Animal Board
<
7
Mustache Sponsorship
Mustache Sponsorship
‘Just For Men' Awards (Now For Women Too)
<
6
Backyard Skateboard Parks
Backyard Skateboard Parks
Bob Burnquist's Mega Ramp
<
5
Fashionable Auto Calendars
Fashionable Auto Calendars
Volkswagen Scirocco 2009
<
4
Fire Hydrant Canvases
Fire Hydrant Canvases
The 'Sparx In The City' Project
<
3
Turbodiesel Trophy Trucks
Turbodiesel Trophy Trucks
The 2008 VW Touareg Baja Racer
<
2
Kanye West Sells His Head For Ad Space
Kanye West Sells His Head For Ad Space
<
1
Topless Cycling
Topless Cycling
New Zealand "Boobs on Bikes" Parade
<