Tom Cruise came to Charlotte in 1989 to film "Days Of Thunder." Little did we know that someday his idealogy would come zooming back to NASCAR as a sponsor.
Racin' fans, brace yourselves for some couch-jumping news: Scientology is ridin' shotgun.
A No. 27 red Taurus emblazoned with "DIANETICS" and featuring the volcano from the cover of L. Ron Hubbard's book has been tearing around California's Irwindale Speedway. (THE CHARLOTTE OBSERVER)
Implications - The popularization of scientology represents the dynamic and lasting impact that Hollywood culture can have on popularizing products and services within varying industries. Businesses who are consistently in touch with the latest trends with celebrities will better be able to forecast product innovations that will be embraced with consumers.