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Buying Ad Space on People

Next Gen T-Shirt Marketing

— November 24, 2008 — Marketing
T-shirts. T-shirts, everywhere. The web abounds with sites that pay homage to the almighty t-shirt. T-shirt search engines like PleaseDressMe. Sites that sell t-shirts like BustedTees. Sites that blog about t-shirt news (Tcritic and FunkyDuds). Even sites that feature t-shirt designs (Threadless).

Here are three new t-shirt-related sites. Sites that combine casual Friday with advertising opportunities. Trendhunter recently covered Gitchers.com, a database of people who want free t-shirts. The idea here is that Gitchers members get free t-shirts and businesses get targeted advertising.

Two other t-shirt-related businesses operate on a different model. IWearYourShirt.com and GirlInYourShirt.com allow businesses to “buy” a particular day in which the host or hostess wears an advertiser-supplied t-shirt on their blog.

All three of these tee-rific businesses offer unique and affordable promotional opportunities
Trend Themes
1. Targeted Advertising on T-shirts - Disruptive innovation opportunity - businesses can use t-shirts as a medium to reach specific audiences and promote their products or services.
2. Database of People Wanting Free T-shirts - Disruptive innovation opportunity - businesses can offer free t-shirts to targeted individuals in exchange for advertising, creating a win-win situation.
3. Paid T-shirt Promotion on Blogs - Disruptive innovation opportunity - businesses can purchase a day for a host or hostess to wear their branded t-shirt on their blog, gaining exposure to a wide audience.
Industry Implications
1. Advertising - Disruptive innovation opportunity - incorporating t-shirt advertising can revolutionize traditional marketing strategies in the advertising industry.
2. E-commerce - Disruptive innovation opportunity - creating platforms that connect businesses and individuals interested in t-shirt advertising can disrupt the e-commerce industry.
3. Fashion - Disruptive innovation opportunity - integrating advertising into fashion through t-shirts can transform the way brands promote themselves in the fashion industry.
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