Alex Covert, Trend Hunter

Eco Umbrellas Made of Garbage - The Eco Brolly

Umbrellas are like 4x4 vehicles. They don’t get appreciated until they’re needed. The Eco Brolly is a quasi-umbrella design—quasi in the sense that there is only half of it, the skeleton. When it starts to rain, you simply unscrew the top, push a newspaper onto it, and replace the screw. You suddenly have a makeshift barrier between you and the… [More]

Race Car Sponsorship for Beginners - Sponsor 1 Race at a Time

How the hell do you sponsor a race car? You visit QuarterPanelMedia.com, a motorsports sponsorship marketplace, that’s how. Quarter Panel Media is the first of its kind, offering potential sponsors the… [More]

Custom Adult Tree Houses - Baumraum Architects (GALLERY)

The Germany-based company, Baumraum, designs and builds treehouses. Not the cookie-cutter, kiddy ones, but the super expensive, custom-built ones. They boast being able to build a house in any tree. Should… [More]

Futuristic Eco Kegs - The Kegstand (GALLERY)

Why the hell hasn't this been thought of before? Seriously! Frequent party-throwers will want to invest in one of these: The Kegstand. Designed by Kaleidoscope, a product development consultancy in Cincinnati,… [More]

Diamond-Filtered Alcohol - Diamond Standard Vodka

I would file this alcoholic beverage under H for "Hype." It boasts a purification process that uses 600 cut diamonds of UP TO one carat in size. I'm not a Vodka expert but, I would think that in order… [More]

Realtime Nightlife Hotspots - CitySense

There is a new GPS-enabled cellphone application for San Franciscans - a real-time map of nightlife hotspots. Users download the free application onto their Blackberry (iPhone support is coming soon) and… [More]

Wine Cellars On Wheels - Chateaux Mini (GALLERY)

The Italian company Aznom is tricking out 12 Mini Clubman S cars in a project called Chateau Mini. Each one is a mobile wine cellar that can hold six bottles of wine and six wine glasses. The customized… [More]

Clothing Rentals For Weight Loss - TransitionalSizes.com

For anyone out there with children, you know how quickly they can grow out of an outfit. The window of opportunity can be only a few months. The same is true of adults who have successfully lost weight.… [More]

Cylindrical, Hydrogen-Powered Cars - The Ozone

Özkan Koral has designed a new style of car, foregoing the traditional four-wheeled, longer-than-wide vehicle we commonly associate with transportation. This design concept for a Peugeot hydrogen-powered… [More]

Weed Whacker Golf Clubs - The Big Daddy Driver (VIDEO)

This gizmo is for those golfers who take the game a bit too serious. The Big Daddy Driver is actually a grass trimmer disguised as a giant golf club. The bottom of the "club" flips open to reveal a bit… [More]