Classic Movie Makeovers
"Footloose" is a classic tale about a rebellious teenager who moves to a small town where dancing and rock music have been banned.
Dancing teen heartthrob Zac Efron, originally cast to play the star role, turned down the opportunity. He has now been replaced by his lookalike, Chace Crawford.
Implications - Businesses that are able to take an iconic concept or idea from the past and transform it to embody modern or contemporary characteristics will likely generate favorable results. Consumers will likely invest in those products that evoke feelings and emotions of nostalgia.