Erik Johansson is a Swedish Photoshopping genius who takes his own pictures and manipulates them into surreal scenes - scenes that defy logic… scenes that make it hard to stop looking at them… scenes that cause your mind to wonder.

In short, Johhansson creates unbelievable realism as art. His creations do what images are supposed to do: they open your eyes. See more: here.

Implications - Photography that features an element of fantasy is appealing to consumers who desire an escape from their everyday responsibilities. Products that integrate an otherworldly aspect into its design will attract more customers than those which only focus on function. Companies could focus on this need for unconventional aesthetics in order to increase their revenue.