Next Gen T-Shirt Marketing

By: Alex Covert - Published: • References: trendhunter
T-shirts. T-shirts, everywhere. The web abounds with sites that pay homage to the almighty t-shirt. T-shirt search engines like PleaseDressMe. Sites that sell t-shirts like BustedTees. Sites that blog about t-shirt news (Tcritic and FunkyDuds). Even sites that feature t-shirt designs (Threadless).

Here are three new t-shirt-related sites. Sites that combine casual Friday with advertising opportunities. Trendhunter recently covered Gitchers.com, a database of people who want free t-shirts. The idea here is that Gitchers members get free t-shirts and businesses get targeted advertising.

Two other t-shirt-related businesses operate on a different model. IWearYourShirt.com and GirlInYourShirt.com allow businesses to “buy” a particular day in which the host or hostess wears an advertiser-supplied t-shirt on their blog.

All three of these tee-rific businesses offer unique and affordable promotional opportunities Stats for Buying Ad Space on People Trending: Older & Chilly
Traction: 3,987 clicks in 301 w
Interest: 4 minutes
Concept: Buying Ad Space On People
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: free t-shirt sites, t-shirt subscriptions, and social t-shirt shopping communities.