It seems there is a renewed interest in ambigrams thanks to Ron Howard’s movie, “Angels and Demons.” In the movie, Robert Langdon (Tom Hanks) comes across the word ‘Illuminati’, presented as an ambigram (a word design that appears identical even when inverted). Other ambigrams come into play throughout the rest of the movie and are key elements in the story’s plot line.

Sites such as,, and have seen visitors to their sites double and even triple since the movie came out in theaters. Check them out and see what all the fuss is about.