The Heimweh Loge is the Lamborghini of Chairs

By: Alex Covert - Published:   Updated: Jun 7 2011 • References: heimweh.info & ballerhouse
The display of this chair with a Lamborghini in the background sets the tone appropriately, I think. Designer Helmut Schafferhofer obviously sees his Heimweh Loge chair as a luxury item.

The Heimweh Loge looks like a fancy barber chair surrounded by a giant, Stargate-inspired base; it houses a 22-inch LCD, DVD and CD player. This chair seems worthy of even the highest-paid AIG executives.

Implications - Whether or not they are living luxurious lifestyles, consumers that own at least one prestigious piece feel ahead of the pack. In a world where people are judged more by what they own than who they are, even one simple piece of furniture that gives the appearance of luxury living is a popular choice. Stats for Luxe Media Loungers Trending: Older & Mild
Traction: 7,200 clicks in 316 w
Interest: 4 minutes
Concept: Luxe Media Loungers
Related: 52 examples / 40 photos
Segment: Males, 18-55+
Comparison Set: 19 similar articles, including: 37 enticing loungers, chaise chairs and recliners, levitation furniture, and $45,000 retro loungers.