The display of this chair with a Lamborghini in the background sets the tone appropriately, I think. Designer Helmut Schafferhofer obviously sees his Heimweh Loge chair as a luxury item.

The Heimweh Loge looks like a fancy barber chair surrounded by a giant, Stargate-inspired base; it houses a 22-inch LCD, DVD and CD player. This chair seems worthy of even the highest-paid AIG executives.

Implications - Whether or not they are living luxurious lifestyles, consumers that own at least one prestigious piece feel ahead of the pack. In a world where people are judged more by what they own than who they are, even one simple piece of furniture that gives the appearance of luxury living is a popular choice.