From floating footwear ads to levitating light fixtures, these examples of floating photography aim to suspend belief and gravity.
Placing objects in an anti-gravity context gives them an air of magical otherworldliness and mystique.
Levitation photography has become popularized by Japanese photographers who document everyday situations, like grocery shopping and playing piano with people levitating.
In Japan, levitation photographers aim to capture their subjects floating in mid air without the aid of Photoshop or cables.
Advertisers and artists alike have become inspired by creating images surreal enough to stand out in today’s over-saturated media and cultural markets.
Levitation and anti-gravity images are also aesthetically futuristic and can make people appear super-human to anyone quickly glancing at these surreal captures.
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From Freaky Floating Females to Hovering House Campaigns
Published: Jan 13, 2013