It's a Hoverit magnetic lounger. The chair levitates because of the magnets in the base and on the lounger. You know - the magic of Perez Hilton: repelling. It's made of clear acrylic and a bunch of custom options are included. If you wear a lot of chains, you might want to avoid this lounger.
Implications - Modern consumers are constantly on the look out for products that provide some sort of entertainment. Items that feature an unconventional aesthetic are attractive to those who want to escape their duties for a moment. Companies trying to entice more shoppers to their brand could focus on this.