Natsumi Hayashi is a Tokyo-based photographer who goes by the alias of Yowayowa. Her photo series entitled ‘Today’s Levitation’ captures her frozen mid-air in urban settings. The surreal scenes are achieved by setting up her SLR camera and waiting for the perfect time to jump. This young photographer’s images are clean and extremely entertaining.

The Natsumi Hayashi photographic diary is a daily dose of surreal fun.

Implications - The desire to pose in quirky positions in urban settings shows how urban consumers wish to set themselves apart in an anonymous society. Furthermore, this trend reflects how being airborne is considered carefree and fun, which could also have profound influences on how consumer's conceive of air travel.