Johnny Lupton has somehow managed to make household chores interesting in his 'Impossible & Improbable' spread. 'Impossible & Improbable' features men and women doing seemingly mundane activities that are made amazing by the fact that they are floating.
I really like the direction that was taken in Johnny Lupton’s 'Impossible & Improbable' shoot. It is surprisingly a lot more interesting to see people doing regular activities while floating than to see them doing extraordinary things like jumping between buildings or flying.
Stats for Household Floatography
Trending: Older & Mild
Research: 5,314 clicks in 274 w
Interest: 4 minutes
Concept: Johnny Lupton
Related: 92 examples / 71 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: fantastical floatography, surreal nude floatography, and uplifting dream photography.
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