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Johnny Lupton's 'Impossible & Improbable' Makes Chores Look Like Fun

By: Michael Hines - Published: • References: behance.net & photographyserved
Johnny Lupton has somehow managed to make household chores interesting in his 'Impossible & Improbable' spread. 'Impossible & Improbable' features men and women doing seemingly mundane activities that are made amazing by the fact that they are floating.

I really like the direction that was taken in Johnny Lupton’s 'Impossible & Improbable' shoot. It is surprisingly a lot more interesting to see people doing regular activities while floating than to see them doing extraordinary things like jumping between buildings or flying. Stats for Household Floatography Trending: Older & Mild
Traction: 4,848 clicks in 190 w
Interest: 4 minutes
Concept: Johnny Lupton
Related: 92 examples / 71 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: fantastical floatography, surreal nude floatography, and uplifting dream photography.