When PETA Cooks, You Get Clofu: George-Clooney Flavored Tofu

By: Alex Covert - Published:   Updated: Aug 8 2011 • References: preview3.accesshollywood
“As a mammal, I'm offended,” was actor George Clooney's response to the People for the Ethical Treatment of Animals (PETA) and their latest advance in obtaining celebrity endorsement for their cause.

What was George offended by? Evidently, PETA wants to use more than Mr. Clooney's name - they want to use his sweat! Wait, it gets better. They want to take his perspiration and make it into George Clooney–flavored tofu, or CloFu.

Implications - Consumers are fascinated with celebrities because they represent benchmarks of success in North American society. Corporations may consider offering consumers products and services which emulate a celebrity lifestyle in order to generate revenue.

Stats for Cooking With Celebrity Sweat Trending: Older & Chilly
Traction: 2,183 clicks in 292 w
Interest: 4 minutes
Concept: Cooking With Celebrity Sweat
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: art made of jelly beans, tofu with a twist, and celebrity tributes.