Cooking With Celebrity Sweat
When PETA Cooks, You Get Clofu: George-Clooney Flavored Tofu
What was George offended by? Evidently, PETA wants to use more than Mr. Clooney's name - they want to use his sweat! Wait, it gets better. They want to take his perspiration and make it into George Clooneyâ€“flavored tofu, or CloFu.
Implications - Consumers are fascinated with celebrities because they represent benchmarks of success in North American society. Corporations may consider offering consumers products and services which emulate a celebrity lifestyle in order to generate revenue.