â€œAs a mammal, I'm offended,â€ was actor George Clooney's response to the People for the Ethical Treatment of Animals (PETA) and their latest advance in obtaining celebrity endorsement for their cause.
What was George offended by? Evidently, PETA wants to use more than Mr. Clooney's name - they want to use his sweat! Wait, it gets better. They want to take his perspiration and make it into George Clooneyâ€"flavored tofu, or CloFu.
Implications - Consumers are fascinated with celebrities because they represent benchmarks of success in North American society. Corporations may consider offering consumers products and services which emulate a celebrity lifestyle in order to generate revenue.
Stats for Cooking With Celebrity Sweat
Trending: Older & Chilly
Research: 2,215 clicks in 371 w
Interest: 4 minutes
Concept: Cooking With Celebrity Sweat
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: art made of jelly beans, tofu with a twist, and celebrity tributes.
Cooking With Celebrity Sweat
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