In their own words, “Lightning Fast: Can't—See-it! Hear-it! Stop-it!:Until It's Too Late!” This is a quote from the sellers of the BeltSword (lightening crashes). It's a 32.5 inch, flexible sword that is, again, in their own words, the “World's First - Massive Sword - Hidden in Pants Belt.” And if that doesn't make you want to run out and buy one, this video will.

Implications - Businesses that can come up with print marketing, commercials as well as viral videos are the most effective at targeting consumers. By adding viral videos into their repertoire, both small and larger businesses can ensure they most efficiently penetrate their target markets via the web.