We try so hard to prevent our shiny new possessions from getting scratched, scuffed, or dented - our cars, iPhones, laptops, etc. Heck, my brother just returned a clothes washing machine that was delivered to his home because it had a small ding in it. So, I think it would come as a shock to most people to deliberately uglify something they just paid a few hundred dollars for.
In order to deter would-be-thieves, international photographer Jimmie Rodgers intentionally made his camera look like… well, crap. He taped it up and scribbled on it - giving it an antique, non-digital look. Read more about Jimmie’s circumstances on his blog.
Stats for Deliberate Uglification
Trending: Older & Chilly
Research: 3,107 clicks in 365 w
Interest: 4 minutes
Concept: Deliberate Uglification
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: 21 ways to glorify ugliness, anti-theft lunch bags, and fake scratches and rust.
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