Portable, lightweight, water resistant and inexpensive, The Perfect Perch is an ingenious seating design. The Perfect Perch, fabricated from cardboard, folds flat and is the ideal medium for advertising. Can't you see hundreds of sport spectators perched on sponsor's names and logos?
Implications - Convenient, functional, user-friendly and environmental advertising concepts have the potential to benefit companies of all sizes. It doesn't take much to produce a lightweight disposable product, and because they are often low-cost, more consumers can afford them. Ultimately, their widespread use makes them an ideal medium for advertising, as it doesn't take a lot of resources or effort to affix a logo to a basic product. This is a perfect marriage of form and utility not to me ignored.
Key Themes Behind This Trend
- Convenient Advertising
- The rise of lightweight, low-cost disposable products for advertising purposes.
- Environmental Advertising
- The trend of utilizing eco-friendly materials in creating functional advertising products.
- Functional Advertising
- The increasing demand for advertising that has practical uses or functions.
Where This Applies
- Sports Marketing
- The sports industry can benefit from convenient, portable advertising products like Perfect Perch for event sponsorships.
- Outdoor Advertising
- The outdoor advertising industry can incorporate eco-friendly materials in their products to cater to the growing environmental awareness of consumers.
- Event Planning
- Event planners can utilize functional advertising products like Perfect Perch to provide practical seating solutions while promoting sponsors.
