Perfect Perch

 - Apr 26, 2008   Updated: Mar 31 2011
References: perfectperch
Portable, lightweight, water resistant and inexpensive, The Perfect Perch is an ingenious seating design. The Perfect Perch, fabricated from cardboard, folds flat and is the ideal medium for advertising. Can't you see hundreds of sport spectators perched on sponsor's names and logos?

Implications - Convenient, functional, user-friendly and environmental advertising concepts have the potential to benefit companies of all sizes. It doesn't take much to produce a lightweight disposable product, and because they are often low-cost, more consumers can afford them. Ultimately, their widespread use makes them an ideal medium for advertising, as it doesn't take a lot of resources or effort to affix a logo to a basic product. This is a perfect marriage of form and utility not to me ignored.