‘I Wear Your Shirt' Turns Daily Fashion into Ad Space
Cecilia Biemann — December 19, 2008 — Pop Culture
References: iwearyourshirt & adrants
Web designer, Jason Sadler, is offering up his daily wardrobe choices as advertising space with his ‘I Wear Your Shirt’ campaign.
In 2009, Sadler will wear a company’s shirt for one day every day of the year.
Each day is being sold at “face value.” So, for example, January 1st costs $1. Sadler is set to be a walking advertisement through to April of 2009 as 145 days worth of on-shirt advertising has been sold so far.
If he manages to sell all 365 days, Sadler will make $66,795 for the year.
In 2009, Sadler will wear a company’s shirt for one day every day of the year.
Each day is being sold at “face value.” So, for example, January 1st costs $1. Sadler is set to be a walking advertisement through to April of 2009 as 145 days worth of on-shirt advertising has been sold so far.
If he manages to sell all 365 days, Sadler will make $66,795 for the year.
Trend Themes
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Wardrobe Advertising — Opportunity for companies to turn individuals into walking advertisements by sponsoring their daily wardrobe choices.
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Personal Branding — Individuals can leverage their personal style as a platform for advertising and monetization.
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Creative Marketing — Innovative approaches to marketing that utilize unconventional mediums such as clothing.
Industry Implications
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Advertising — Potential for brands to reach a wider audience through wardrobe advertising.
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Fashion — Fashion industry can collaborate with brands to offer sponsored wardrobe choices to consumers.
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E-commerce — Opportunity for online retailers to sponsor individuals' wardrobe choices and drive traffic to their websites.
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