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Get Up

 - Oct 3, 2006   Updated: Apr 26 2011
References: adrants
Levitra has a created an innovative elevator advertising campaign in Sao Paulo. Throughout the city, you can find 'UP' elevator buttons with the Levitra sticker around them.

Implications - This kind of guerrilla advertising takes a very different approach to getting a message across, but in doing so is far more infectious and susceptible to going viral than traditional efforts can be. Billboards, print ads and expensive commercials are one way to raise the profile of your brand name, product or service, but a subtle campaign like this can be just as effective if cleverly presented. Levitra is definitely one company that understands the value of an innovative approach to advertising.