Category
Lifestyle
Assisted Choices
3.5
Trend score
Trend
What is the Obamania trend?
Obamania: A wide breadth of industries are capitalizing on the world’s fixation with the Democratic presidential nominee. Beyond the expected clothing and publications, marketers are realizing the powerful impact of including the Obama name or image, leveraging its popularity and instant recognition.
Trend themes
Themes within the Obamania trend
Three behaviours holding the trend together01
Pop-Cultural Quirky Crafts
Crafters can increase their sales by creating products that make the most of contemporary society icons like Obama, appealing to the default base that are already fans of that figure or organization.
02
Political Merchandising
Industries can capitalize on successful political campaigns by leveraging an icon's popularity and instant recognition to retail merchandise, increase revenues and gain brand exposure.
03
Celebrities and Social Media
The number of social media followers reflects an individual's popularity, and business professionals can leverage this trend to create valuable partnerships with celebrities that have a large following.
Industry implications
What the Obamania trend means for industry
Where the trend changes the playbookFor
Retail
Industries can design merchandise related to political campaigns that leverage a candidate's popularity and instant recognition to increase sales and gain brand exposure.
For
Arts and Entertainment
Celebrities can partner with artists in creating merchandising products to leverage both of their brand recognition and increase revenues.
For
Social Media
Industries can partner with celebrities or influencers to leverage their extensive following and increase brand recognition and sales.
Trend signals
Trend signals for Obamania
Trend score 3.5 out of 10, from popularity 40%, activity 59%, freshness 8%.
Popularity40%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Obamania trend
9 featured examples from Jul 23 to Sep 12, 2008CategoryFashion
Graphic Obama Shoes
Candidates Baracked By Fashion
Designers in the fashion industry can capitalize on the trend of political and celebrity-themed clothing and accessories.
CategoryArt & Design
Obama Crafts
Obama Earrings, Eco-Skirts & More
The art and craft supplies industry can benefit from the demand for materials and tools needed to create Obama-inspired crafts.
CategoryPop Culture
Most Followed People on Twitter
Barack Obama is #1
The Twitter phenomenon surrounding Barack Obama indicates a growing market for social networking platforms that facilitate public engagement and interaction.
CategoryPop Culture
Obama Documentaries
HYPE: The Obama Effect
Entertainment companies and media outlets can seize the opportunity to create and distribute political documentaries to appeal to viewers seeking informative and thought-provoking…
CategoryUnique
Political Tattoos
Candidates Get Permanent Vote
Tattoo studios can take advantage of the political tattoo trend by offering customized designs and promoting political ink as a unique service.
CategorySocial Good
Free Urban Propaganda
Obama-Inspired "Obeyma" Stickers
Opportunities for graphic designers to create visually striking political designs.
CategoryCelebs
Musical Politics
Celebs Sing 'The American Prayer' For Obama
Opportunity for musicians to participate in political campaigns and activism through their music.
CategorySocial Good
Obama Soda
Jones Campaign Cola 2008 Has All the Candidates
The beverage industry can leverage political-themed beverages to create innovative marketing campaigns and drive sales during election seasons.
CategoryCelebs
Presidential Candidate Branding
Obama's Time For A Change Watches
Political campaigns can develop branded merchandise, including unique and creative items such as watches to promote their candidates and ideas
