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False ads, spoofs and illusions invoke shock and draw attention

Implications - Honesty in advertising can describe a product, but fakevertising can drive viral awareness. Fake products and fake ads are not new, but the viral nature of the blogosphere means that ‘surprise’ is more rewarding than ever before. Fakevertising can be a useful tool for getting international attention on a budget.
8 Featured, 12 Examples:
551,240 Total Clicks
Date Range:
Aug 07 — Sep 08

Featured Examples

Playing Dead in Public Places
Playing Dead in Public Places
Shockvertising at its Finest
If it wasn’t at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of shockvertising gets a lot of attention to your product placement… MORE
Cardboard Children
Cardboard Children
Sneaky Cut-Outs Trick Road Warriors into Safe Driving
Realistic, life-size cardboard cut-outs of children are being used in a Northeastern Ohio neighborhood to slow down speeding cars. Mike Wood of West Salem, Ohio says he originally started printing life-size… MORE
play_circle_filled Gun Camps for Kids
Gun Camps for Kids
Camp Okutta Adventures in Toronto
Machine gun camp for kids? Are you shocked yet?  Relax, the camp is fake, but the campaign is real. Last week YouTube popped up a new video for Camp Okutta, a children’s adventure camp just outside of… MORE
play_circle_filled UFO Crash Publicity Stunts
UFO Crash Publicity Stunts
The Potters Field Mystery
This is an image and video from from activity I saw taking place at Potter’s Fields Park, in London by Tower Bridge (UK) today. What is it? We just don’t know what yet and Trend Hunter is always… MORE
Human Arms in Butcher Shops
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As… MORE
Faking Intimate History
Faking Intimate History
Museum of Communism Showcases Stalin & Lenin Intimacy
These interesting print ads try to promote the Museum of Communism by promising that you’ll ‘Get intimate with history.’ However, I think the ads get too intimate for comfort. I mean, who would want to… MORE
Guerrilla Stabbing To Promote TV Show
Guerrilla Stabbing To Promote TV Show
Dexter Ads
Portugal took a new approach to TV show promotion with their guerrilla campaign for the second series of Dexter. Inspired by the blood theme of the series and murderous plot, the creatives had lots of… MORE
Fake Products Advertising Real Stuff
Fake Products Advertising Real Stuff
Eau de Polygamie and HBO Big Love
To market its new show Big Love, HBO has created a series of fake products, including Eau de Polygamie, that special scent that lets you set yourself apart from the ‘other wives.’ The show itself is about… MORE

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