Fakevertising

False ads, spoofs and illusions invoke shock and draw attention

Implications - Honesty in advertising can describe a product, but fakevertising can drive viral awareness. Fake products and fake ads are not new, but the viral nature of the blogosphere means that ‘surprise’ is more rewarding than ever before. Fakevertising can be a useful tool for getting international attention on a budget.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
513,497 Total Clicks
Aug 07 - Sep 08
Hot
Featured Examples
Playing Dead in Public Places - Shockvertising at its Finest
SCORE 5.8
Warm 39,004 Clicks Pub: Jul 20, 08
Playing Dead in Public Places
Shockvertising at its Finest
If it wasn’t at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of shockvertising gets a lot of attention to your product placement… [More]
Cardboard Children - Sneaky Cut-Outs Trick Road Warriors into Safe Driving
SCORE 4.6
Average 22,354 Clicks Pub: Aug 7, 07
Cardboard Children
Sneaky Cut-Outs Trick Road Warriors into Safe Driving
Realistic, life-size cardboard cut-outs of children are being used in a Northeastern Ohio neighborhood to slow down speeding cars. Mike Wood of West Salem, Ohio says he originally started printing life-size… [More]
Gun Camps for Kids - Camp Okutta Adventures in Toronto
SCORE 6.4
Warm 12,352 Clicks Pub: Aug 29, 07
Gun Camps for Kids
Camp Okutta Adventures in Toronto
Machine gun camp for kids? Are you shocked yet?  Relax, the camp is fake, but the campaign is real. Last week YouTube popped up a new video for Camp Okutta, a children’s adventure camp just outside of… [More]
UFO Crash Publicity Stunts - The Potters Field Mystery
SCORE 6.4
Warm 12,269 Clicks Pub: Jul 19, 08
UFO Crash Publicity Stunts
The Potters Field Mystery
This is an image and video from from activity I saw taking place at Potter’s Fields Park, in London by Tower Bridge (UK) today. What is it? We just don’t know what yet and Trend Hunter is always… [More]
Human Arms in Butcher Shops - Dexter Guerrilla Campaign II
SCORE 5.7
Warm 13,819 Clicks Pub: Jun 25, 08
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up. As… [More]
Faking Intimate History - Museum of Communism Showcases Stalin & Lenin Intimacy
SCORE 4.7
Average 14,426 Clicks Pub: Sep 20, 08
Faking Intimate History
Museum of Communism Showcases Stalin & Lenin Intimacy
These interesting print ads try to promote the Museum of Communism by promising that you’ll ‘Get intimate with history.’ However, I think the ads get too intimate for comfort. I mean, who would want to… [More]
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