Trend cluster
Category

Pocket-Sized
Innovation

In 2009, bigger will most definitely not (always) be better.

Pocket-Size ScootersBallet Flats in a BagPortable Office in a TieProjected Monitors22 Teenie Tiny Gagets + Pico USB

Trend

What is the Pocket-Sized Innovation trend?

Pocket-Sized Innovation: The combination of global population growth and the constant stream of new technologies is causing a demand for innovations to shrink in size. This doesn’t just include the rise in small-space living and the surging development of compact cars, but also new pocket-sized consumer goods.

Trend themes

Themes within the Pocket-Sized Innovation trend

Three behaviours holding the trend together
01

Miniaturization

The trend of miniaturization is causing a demand for innovations to shrink in size, creating opportunities for compact, space-saving and portable products.

02

Projection technology

Projection technology can turn any flat surface into a workspace or screen, enabling companies to develop devices with a much smaller footprint for frequent travelers and remote workers.

03

Airport security safe

The recent airline security restrictions on liquids have led to innovations in airport security safe hygiene products, offering compact and practical solutions for travelers and campers alike.

Industry implications

What the Pocket-Sized Innovation trend means for industry

Where the trend changes the playbook
For

Consumer electronics

Miniaturization trend presents opportunities for compact, space-saving and portable consumer electronics products that cater to the needs of frequent travelers and remote workers.

For

Travel and tourism

Airport security safe and compact hygiene innovations offer practical solutions for travelers and campers that prioritize convenience and mobility.

For

Fashion and apparel

Miniaturization trend presents opportunities for innovative fashion and apparel products that offer function and mobility, such as portable office ties and compact, space-saving clothing items.

Trend signals

Trend signals for Pocket-Sized Innovation

Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%.

Popularity51%
Activity58%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Pocket-Sized Innovation trend

12 featured examples from Mar 14 to Jul 3, 2008
Pocket-Size Scooters
CategoryAutos

Pocket-Size Scooters

Patinette Butterfly

The trend towards compact and foldable transportation solutions presents an opportunity for manufacturers in the personal transportation industry to capture niche markets and cate…

Ballet Flats in a Bag
CategoryUnique

Ballet Flats in a Bag

Tipsy Feet

The footwear industry can benefit from the trend of portable footwear, by exploring designs that offer convenience and comfort for consumers.

Portable Office in a Tie
CategoryTech

Portable Office in a Tie

Stationery Neckware

The portable office tie presents an opportunity for innovation in the fashion industry by adding functionality to accessories.

Projected Monitors
CategoryTech

Projected Monitors

Computers in Pens

Projection technology and mobile computing advancements present opportunities for innovation in the technology sector.

22 Teenie Tiny Gagets + Pico USB
CategoryTech

22 Teenie Tiny Gagets + Pico USB

Paper Shampoo
CategoryFashion

Paper Shampoo

Airport Security Safe Hygiene Innovations

The travel industry can benefit from the trend of ultra-compact hygiene solutions and alternative detergent forms like paper shampoo to offer more convenient and practical hygiene…

Space Saving Clothes
CategoryTech

Space Saving Clothes

Magic T-Shirt Grows With Water

The fashion industry can leverage the trend of space-saving clothes to design more innovative and efficient clothing that meets the changing needs of travelers and consumers.

Canned Clothes
CategoryFashion

Canned Clothes

Pants in a Pinch

Disruptive opportunity for companies in the children's clothing industry to create innovative, compact clothing options for toddlers and young children.

Pocket Shower
CategoryLifestyle

Pocket Shower

Luxuries of Home in the Wild

Explore how the outdoor recreation industry can incorporate innovative and portable shower solutions.

Pocket Turntables
CategoryTech

Pocket Turntables

Pacemaker Portable DJ System

The music technology industry can explore disruptive innovation opportunities by developing more advanced and compact portable DJ systems that offer cutting-edge features and comp…

Polaroid 2.0
CategoryTech

Polaroid 2.0

The PoGo Portable Instant Digital Prints

The development of palm-sized printers that instantly print photos from mobile phones presents disruptive innovation opportunities in the photography industry.

Pocket TV for Macs
CategoryTech

Pocket TV for Macs

Miglia TVMini HD Express

The electronic manufacturing industry can explore opportunities in producing compact TV devices like the TVMini HD Express for specific computer platforms, opening up new consumer…