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Polaroid 2.0

The PoGo Portable Instant Digital Prints

— April 15, 2008 — Tech
There has been much sadness over Polaroid's decision to discontinue making the iconic box cameras that produced instant, rectangular pictures. Polaroid, realizing they really did have a great thing, are releasing a more modern solution: an palm-sized printer that will instantly print photos beamed from a cell phone camera. Within 30 seconds, you'll have a full-colour image you can pass on right there and then.

"The printer, which connects wirelessly by Bluetooth to phones and by cable to cameras, will cost about $150," the NY Times says. "The images are 2 inches by 3 inches, the size of a credit card. The new printers are so lightweight that a Polaroid executive demonstrating them recently had three tucked unnoticeably into various pockets of his trim jacket, whipping them out as if he were Harpo Marx.

"The printer opens like a compact with a neat, satisfying click. Inside, no cartridges or toner take up space. Instead, there is a computer chip, a 2-inch-long thermal printhead and a novel kind of paper embedded with microscopic layers of dye crystals that can create a multitude of colors when heated."

The white framed photographs were so beloved, websites were launched in memory of the old school apparatus.

Trend Themes
1. Instant Photo Printing - The development of palm-sized printers that instantly print photos from mobile phones provides opportunities for disruptive innovation in the photography industry.
2. Wireless Connectivity - The integration of wireless connectivity technology in photo printers opens up possibilities for disruptive innovation in the consumer electronics industry.
3. Compact and Lightweight Design - The advancement of compact and lightweight photo printers creates opportunities for disruptive innovation in the portable printing solutions market.
Industry Implications
1. Photography - The development of palm-sized printers that instantly print photos from mobile phones presents disruptive innovation opportunities in the photography industry.
2. Consumer Electronics - The integration of wireless connectivity technology in photo printers opens up possibilities for disruptive innovation in the consumer electronics industry.
3. Portable Printing Solutions - The advancement of compact and lightweight photo printers creates opportunities for disruptive innovation in the portable printing solutions market.
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