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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,717 more

Mainstream Mockumentary

Young adults embrace brands using sarcastic video marketing

Implications - Appealing to a very web-based, Millennial demographic, marketing using satire and sarcasm has been turning heads. Organizations ranging from activist groups to Cadbury and Kraft Foods have used tongue-in-cheek faux documentaries to target the young adult market, speaking with them using their own dialect.
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 30 Examples:
242,599 Total Clicks
Date Range:
Aug 10 — Mar 13
Trending:
Untested
Consumer Insight Topics:

Featured Examples

play_circle_filled Carnival Therapy Mockumentaries
Carnival Therapy Mockumentaries
The Centrifuge Brain Project by Till Nowak Trials Impossible Rides
The Centrifuge Brain Project by Till Nowak is one of the most hilarious mockumentaries I have seen, poking humor at ridiculous science research techniques. The plot features Dr. Nick Laslowicz from... MORE
play_circle_filled Eco-Friendly Feminine Hygiene Ads
Eco-Friendly Feminine Hygiene Ads
The OB Earth Day Initiative Boasts Eco-Friendly Tampons
Famous for its applicator-free tampon, this feminine hygiene company is capitalizing on the eco-friendly advantages of its products in an ingenious way with the OB Earth Day intiative. Just in time... MORE
Funny Entrepreneur Mockumentaries
Funny Entrepreneur Mockumentaries
Cadbury 'Meme Myself and I' Series Launches on MTV Australia
As part of Cadbury’s Boosted Inspiration campaign, which aims to celebrate creatives and people who “seek to start stuff,” the company has launched the Cadbury ‘Meme Myself... MORE
play_circle_filled Nature Mockumentaries
Nature Mockumentaries
'The Majestic Plastic Bag' Ups Awareness & Support for Plastic Bag Ban Bill
'The Majestic Plastic Bag' mocumentary is a satirical look at the lifecycle of a plastic bag. It enumerates survival strategies and threats that the plastic bag encounters in 'the wild.' The video is produced… MORE
play_circle_filled Future Film Prophecies
Future Film Prophecies
'Ghosts With Shit Jobs' Tells the Story of Post-Collapse North America
In the soon-to-be-released mockumentary 'Ghosts With #### Jobs,' the financial collapse of the United States is complete and what little work exists for the native North Americans is ostensibly outsourced… MORE

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