Flash mobs gained popularity in 2011, but in 2012 publicity stunt trends show viral, tech-infused, boundary-pushing initiatives on part of the most creative ad agencies and sometimes, brand-obsessed consumers out there.
It's a great time for branded stunts, as it's almost guaranteed that, given your stunt is odd enough, it will be recorded, put online and thus, drive tons of organic word-of-mouth marketing to your brand. Trend Hunter saw loads of viral stunts this year, including the memorable inside-out body campaigns, ambient zombie stunts, googly-eyed crosswalks and steamy male-stripping flash mobs.
Though the option to develop new technology for advertising your brand and buying ad space is still available, these publicity stunt microtrends may convince you that this affordable, effective and most of all fun method of marketing is what's best. To get a more in-depth idea of what this could mean for your brand, check out the Trend Hunter Publicity Stunt Trend Report.
Top 100 Publicity Stunt Trends of 2012
97
Illuminated Public Sculptures
The Luminous Field Installation Turns Cloud Gate into a Disco Ball
96
Inside-Out Body Campaigns
The National Health Service's Donation Stunt is Bloody Brilliant
95
Handmade Colossal Movie Posters
150ft The Dark Knight Rises Ad in Manhattan Generates Mad Hype
94
Flash Dance Videos
Trend Hunter’s Kevin Young Discusses the Best Flash Routines
93
Sun Dial QR Codes
E-mart Sunny Sale Campaign Uses Fun Ways to Boost Sales
92
Hacked Public Spaces
Florian Riviere Creates Spontaneous Interactive Everyday Environments
91
Word-of-Mouth Marketing Charts
The Viral Marketing Cheat Sheet is Your Guide to Hitting it Big
90
Ironic Advertising Blogs
The Depressed Copyright Tumblr Offers Clever and Sardonic Posts
89
Clever Science Campaigns (UPDATE)
Science World Billboards Teach Funky Facts
88
Liquid Detergent Artwork
The Skip Installation is White and Pristine
87
Intimate Music Experiences
American Express UNSTAGED Dinner & Usher Concert Screening
86
Haute Barbie Hairdos
The Mattel 'Play with Fashion' Initiative Shows Off Chic Looks
85
Subway Tunnel Housing
'The Apartment' by IKEA is Located in a Parisian Metro
84
Guerrilla Graffiti Footgear Campaigns
The Converse 'Just Add Color' Projects Keeps Things Bright
83
Face Tattoo Fundraising
Uwe Troschel Sold Off Sections of His Mug Shot
82
Cat Pin-Up Posters
The Jupiter Drawing Room Presents Saucy Felines
81
Engaging Unauthorized Ads
Underground Supporter Posters Express Enthusiasm for the 2012 Olympics
80
Soaring Human Stunts
'Flying People in New York City' Promotes Upcoming 'Chronicle' Movie
79
Viral Movie Mad Dashes
Unlock the 007 in You with the James Bond 007 Skyfall Coke Zero Video
78
Instagrammed Iconic Kids Parks
The Disney Parks Photo Project Brings Fantasy to Life
77
Creative Drama Doodles
The Mad Men Falling Man Posters Encourage Fan Creativity
76
Plug-In Pop-Up Ads
The Japanese Pop Trio Perfume's Creative Promotional Strategy is Interactive
75
Roadkill Canine Ads
Society for Abandoned Animals 'Dead Dogs' Campaign Takes it to the Streets
74
Extra-Terrestrial Dining
Sushi in Space Promotes Out-of-This World Taste
73
Extremely Tedious Sampling Machines
The Delite-O-Matic Shows How Dedicated Humans Can Be
72
Faux Fish Packaging
Gomes Da Costa Wraps Canned Goods and Depicts It as Fresh Fishy Goodness
71
3D Elevator Illusions
London Shoppers Hold on to Dear Life at the Southside Shopping Centre
70
Shoe Street Art Festivals
Off Canvas Graffiti Festival by Converse to Grow Following in China
69
Artistic Appliance Campaigns
The ComEd MetamorFridges Project is Eye-Catching
68
Oversized Fashionista Campaigns
The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore
67
Prison Replication Inns
The Intimidating Hotel Alcatraz Pops Up in London
66
Reflective Marketing Campaigns
The Riviera Hotel Uses Mirrored Stickers for Promotion
65
Scandalous Male Stripping Flashmobs
A Nivea Advertisement Turns Up the Heat to Promote its Product
64
Map-Completing Campaigns
The Toyota iQ Street View Fills in What Google Missed
63
Computer Box Bureaus
The HP Z1 Workstation Accommodates Your Desktop and Your Desktop Computer
62
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
61
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
60
Delicate Iridescent Pavilions
The DUS Architects Bubble Building is Strikingly Fragile
59
Self-Reflective Fashion Campaigns
The Ports 1961 Spring/Summer 2012 Advertisements are Mirrored
58
Clever Theft Ads
This LG Slim TV Commercial Has a Surprise Ending
57
Toy Block Sporting Stunts
The LEGO Reenactment of the Felix Stratos Jump is a Stellar Success
56
Pseudo Supernatural Promotions
China Has its Own Teleporting Girl Superhero
55
Pizza Box Proposals
The Pizza Hut Proposal Package Provides Everything Needed to Pop the Question
54
Chopstick Dragon Sculptures
Cafe Asiatage Promotes Grand Opening With a Wooden Beast's Roar
53
Fainting Flash Mobs
The 'Worst Breath in the World' Had People Falling Over for Miles
52
Secretive Android Campaigns
GE's Brilliant Machines Campaign is a Clever Hoax
51
Badass Children's Eyewear Campaigns
Very French Gangsters Recruits Rebellious Youngsters
50
Mismatched Banner Campaigns
The Kenzo Spring/Summer 2012 Advertisements are Eclectic
49
Profane Paperback Publicity
Simon Spurrier Recites Made-Up Swear Words
48
Hamburger Eyeshadow Adverts
The Netherlands Burger King Ad Boasts Beefy Makeup
47
Human Torture Activism Campaigns
LUSH Cosmetics Use Humans to Fight Animal Testing
46
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
45
Musical Beer Pranks
The Red Stripe Prank is a Cleverly Executed Publicity Stunt
44
Futuristic Sport-Inspired Art
The Nike Innovation Hunt is a Search for Cutting Edge Art in Tokyo
43
Giant Footwear Vehicles
The L.L. Bean Bootmobile Celebrates the Brand's 100th Anniversary
42
Ambient Zombie Stunts
The AMC Apocalypse Guerilla Marketing Campaign is Based on the Walking Dead
41
Camera-Worthy Campaigns
Catch the Flash Allows Nike to Just Click It
40
Floating Perspective Photo Booths
The Paulig Brazil LINKO Booth Captures You in Mid-Air
39
Underwater Nightclubs
The TechnoMarine Watches Promotional Stunt Bubbles with Excitement
38
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
37
Instant Pizza Buttons
Order Pie With a Push of the VIP Fridge Magnet
36
Supercharged Social Media Activism
The Kony 2012 Video Looks to Save "Invisible Children"
35
Balloon Disc Launches
Jack White Shares His New Record with Floating Freebies
34
Realistic Elevator TV Pranks
The LG 'So Real, It's Scary' Campaign Involves a Deathly Illusion
33
Googly-Eyed Crosswalks
New York LOOK! Campaign Wants to Make the Streets of the City Safer
32
Seatless Pro-Fitness Perches
The Motivational Nike Bench is Poignant Enough to Keep You Running
31
Chivalrous Chocolate Pricing
The Anthon Berg Generous Store Accepts Good Deeds as Payment
30
Blown-Up Soda Fountain Stunts
The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
29
Headless Street Trotters
Pprofessors 'Red People' project Adds Comedic Color to Moscow
28
Star-Studded Fashion PSAs
The Fashion's Night Out PSA Features Jubilant Celebs
27
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
26
Banksy-Inspired Ads
This IKEA Street Art is Reminiscent of the Anonymous Artists
25
Brit-Themed City Clean-Ups
Ted Baker 'Midtown Abbey' Stunt Had Maids & Butlers Tidying Up NYC
24
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
23
Abrasive Restaurant Adverts
The Assim Assado 'Pork Beef Chicken' Marketing Campaign is Candid
22
Burger-Eating Train Schedules
The McDonald's Hamburger Timetable Shows 'Enough Time To Eat'
21
Voyeuristic Peeper Potties
The Boom Boom Room Restroom Provides an Intimate View
20
Tasty Twitter Followings
'Sweet Tweet' is Uniform's Marketing Twist for Gaining Followers
19
Unbreakable Ad Displays
The 3M Security Glass Window Puts Money on the Line
18
Eco-friendly Light Festivals
Panasonic Goes Green during Japan's Tokyo Hotaru Festival
17
Ancient Smartphone Stallions
The 'Ascend D Quad' Pegasus Statue Will Channel Power from the Gods
16
Viral Virus Awareness Videos
'Mix Against Aids' Commercial Documents a Thoughtful Campaign
15
Epic Fighter Condom Ads
The Prime 'Samurai, Viking, Gladiator' Campaign is Effective
14
Tricked-Out Zambonis
The Target Corporation 'Big Red Basket' is a Redone Rink Classic
13
100-Person Paddle Boats
L.L. Bean Creates a 500-Foot Kayak to Celebrate Its 100th Birthday
12
World-Whipped Wonders
Julius von Bismarck 'Punishment' Project Cracks at the Earth's Landmarks
11
Free Cash Experiments
Ice Customer Rewards Tries to Catch the Eyes of Consumers
10
Billboard Auto Battles
Audi vs. BMW Presents Aggressive Marketing Techniques
9
Majesty-Formed Florals
The 'Royals in Bloom' is a Flower Pot Fit For a Queen
8
Tricky Toilet Stunts
The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
7
Playful Potty Campaigns
The Potje Pissen Campaign by ACHTUNG! Marketing Turns Urination into Sport
6
Broken Bed World Records
850 Human Mattress Dominoes Fall to Take Guinness Top Spot
5
Undead Television Pranks
The Thinkmodo Zombie Experiment NYC Video Scared Unsuspecting Residents
4
Birthday Flashmob Stunts
Itubaina Pays Homage to Sao Paulo
3
People-Made Engine Noises
'Domino's Pizza Safe Sound' Had Listeners Laughing
2
Clamor-Collecting Campaigns
The Cheering Truck by Coca-Cola Records Fans' Love for the Soccer Team
1
Candid Credit Card Campaigns
NAB Shows its Good Nature by Rewarding People for Their Honesty
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet