The new eyewear line by the Parisian brand Very French Gangsters takes youngster style to a whole new level. Catering to children between the ages of 3 and 10, the marketing and design duo Karoline Botthorel-Bolzinger and Anne Masanet have provided a fresh approach to a generally monotonous medical field.
The Very French Gangsters team have made the concept of prescription eyewear seem fun. Although children would often rather be without the spectacles, the theme of this advertisement campaign is of mass appeal to both older and younger circles. In a series of prison-like snapshots, the entire collection is displayed, as well as a hilarious badass demeanor displayed by children who all seem to be ridden with fierce attitude. Through this merger of visual impairment with comedy, the Very French Gangsters label has brought about an inviting and meaningful marketing campaign.