Washing liquid Skip needed to tell people about their new and improved biodegradable formula and recyclable bottle, so they hired The Jupiter Drawing Room to come up with the Skip Installation.
The Drawing Room team worked with a local artist to create seagulls, fish, waterlilies and dragonflies using nothing but old Skip bottles. The pattern kept waste to a minimum, and the models were assembled with cable ties, so that no toxic glue was used.
The final installation comprised of a 4-meter tall washing machine, a pond with waterlilies and creatures surrounding this setup. The Skip Installation was set up in Cape Town’s premiere shopping center, the V&A Waterfront, and was a huge success among passersby.
What Makes This Trend Stand Out
- Sustainable Packaging
- Opportunities for innovation in creating biodegradable and recyclable packaging materials that can be upcycled into works of art
- Eco-friendly Advertising
- Opportunities for innovation in creating advertising campaigns that showcase eco-friendliness through sustainable materials and artistic methods
- Art From Waste
- Opportunities for innovation in creating art installations and sculptures from waste materials that can be used as powerful marketing tools for sustainable brands
Sectors Adopting This
- Consumer Goods
- Consumer goods companies can explore new ways of creating sustainable packaging and advertising materials
- Art and Design
- Artists and designers can collaborate with sustainable brands to create beautiful works of art from waste materials
- Retail and Shopping
- Retailers can attract environmentally conscious consumers by hosting creative and sustainable advertising campaigns and installations
