The Buenos Aires TBWA marketing division has partnered up with Prime Condoms to produce their 'Samurai, Viking, Gladiator' publicity series. A modern take on safe sex advertising, the campaign boasts some iconic fighter characters known to decimate battle fields. This time however, the figures are fighting off contraception, a clever twist of events that will surely pique the attention of buyers.
Produced by Creative Director Roberto Leston, the in-your-face Samurai, Viking, Gladiator collection is dark, aggressive and humorous, otherwise known as an epic combination for any marketing program. In contrast to the majority of condom ads which play up on overtly sexual themes, Prime Condoms has managed to explore the action figure and folklore realms, areas which are typically quite frigid. Based on the evident success of the Samurai, Viking, Gladiator stream, more unpredictable twists will likely come from the Prime Condoms team in the future.
What's Driving This Trend
- Action Figure Marketing
- Creating campaigns that incorporate action figures and folklore can be a disruptive innovation opportunity in the advertising industry.
- Humorous Condom Advertisements
- Deviating from overtly sexual themes can be a disruptive innovation opportunity in the condom industry.
- Exploring Non-traditional Contraception Ads
- Using unexpected twists in advertising, like fighting off contraception, can be a disruptive innovation opportunity in the safe sex industry.
Who This Affects Most
- Advertising
- The advertising industry can benefit from incorporating action figures and folklore into their campaigns.
- Condom
- The condom industry can benefit from creating humorous advertisements that deviate from overtly sexual themes.
- Safe Sex
- The safe sex industry can benefit from using unexpected twists in advertising, like fighting off contraception.
