In Santa Monica California, billboard wars have broken out with Audi vs. BMW. The two raged a print war against one another earlier on in the year, and now they are back at it again.
Audi quickly erected another billboard in protest of BMW's dominance in an effort to save face. In this latest billboard, Audi has released their newest pride and joy super car with the caption "your pawn is no match for our king." BMW has now printed a picture of their F1 racing car on a zeppelin that is attached to its competitors billboard, the caption this time stating, "Game over."
These Audi vs. BMW billboards demonstrate the high competition within the auto industry, and also shifting marketing tactics.
What's Driving This Trend
- Billboard Wars
- Auto companies continue to engage in billboard wars as an advertising tactic.
- Aggressive Marketing
- Auto companies are using increasingly aggressive marketing techniques to outdo their competitors.
- Shifting Advertising Strategies
- Auto companies are reevaluating traditional advertising tactics and embracing innovative approaches to connect with consumers.
Who This Affects Most
- Auto Manufacturing
- Auto manufacturers could capitalize on the popularity of billboard wars by incorporating competitive advertising into their marketing strategies.
- Advertising
- Experiential and guerrilla marketing companies could benefit from the trend of auto manufacturers using more aggressive and attention-grabbing tactics.
- Technology
- With shifting advertising strategies, there could be opportunities for technology companies to develop innovative solutions to help auto manufacturers connect with consumers in new and effective ways.
