Beirut's internationally known luxury Riviera Hotel has released its latest marketing campaign. The full-scale eye wear imitation vinyl stickers are deceptive, initially leading viewers to believe that they represent a sunglasses company. Despite what the images let on however, the installations actually promote the Riviera Privé, an exclusive pool and bar lounge for Riviera Hotel guests.
The reflective Riviera Hotel adverts have been produced in association with République Beirut, a middle eastern marketing agency. At the bottom right corner of each poster there is a slogan that reads, "Be Seen." The caption reflects the exclusive nature of the Riviera Privé scene, and further resonates with the sunglasses imagery which conjures up visions of being watched.
The mirrored Riviera Hotel signs have been placed within the region's most luxurious restrooms, and will no doubt attract a new swanky clientele batch.