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Map-Completing Campaigns

The Toyota iQ Street View Fills in What Google Missed

— June 9, 2012 — Autos
Street View on Google Maps can be used for navigation purposes, but the smaller streets are missing in certain areas, and this is what the Toyota iQ Street View looks to remedy.

Google recently completed Street View in Belgium and Toyota realized that some side streets were missed, possibly because they were too small for the Google car to fit through. Taking initiative, Toyota fit its tiny iQ model with an overhead camera and went around to these missed streets to complete the Google map, while simultaneously and strategically showing off the small car.

Creating a more complete picture of the world, the Toyota iQ does a good service while showing off its clear creative juices. The cute background music choice is so appropriate and note-worthy as well.
Trend Themes
1. Enhanced Mapping - Using specialized vehicles or technologies to fill in gaps in existing mapping systems, such as Google Street View, provides an opportunity for companies to offer more complete and accurate mapping services.
2. Micro-vehicle Solutions - Developing compact and agile vehicles, like the Toyota iQ, can cater to specific and niche transportation needs, while also showcasing innovative design features.
3. Strategic Brand Integration - Partnering with existing popular services, like Google Maps, to complement their offerings and fill in missing gaps can improve brand visibility and create unique marketing opportunities.
Industry Implications
1. Mapping Technology - Companies specializing in mapping technologies can leverage specialized vehicles or systems to enhance existing mapping services and offer more comprehensive solutions.
2. Automotive - The automotive industry can explore the development of micro-vehicles with unique features to cater to specific transportation needs, while also leveraging partnerships with popular mapping services for brand exposure.
3. Advertising and Marketing - Advertising and marketing agencies can collaborate with popular technology platforms, like Google Maps, to strategically integrate their clients' brands and products, creating innovative marketing campaigns.
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