Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.

Safety Directional Map Updates

Google’s Will Launch a Feature to Show Brightly Lit Streets on Maps

— December 6, 2019 — Tech
In an effort to inform its users on brightly lit streets, Google Maps will launch the 'Lighting' feature to help users avoid dark or poorly light streets to increase their safety. While the feature is still in testing, it is unclear whether this feature will be available worldwide or limited to specific industries. Moreover, it has not been announced how Google will stay up-to-date or even source if the streets are well light or not.

This is not the only safety feature Google Maps has launched in recent years. In June 2019, the tech giant launched the 'Stay Safe' in India to notified users when their driver has taken a different route than expected.


Image Credit: The Next Web
Trend Themes
1. Brightly Lit Streets - The 'Lighting' feature on Google Maps presents an opportunity for lighting companies to promote their products and services for safe and well-lit streets.
2. Safety Awareness - The 'Stay Safe' feature in Google Maps provides an opening for app developers to create safety notification apps that alert users when their driver deviates from the expected route.
3. Real-time Safety Mapping - The development of the 'Lighting' feature on Google Maps highlights the need for mapping and navigation companies to integrate real-time safety data to help users avoid poorly lit areas.
Industry Implications
1. Lighting Companies - Lighting companies can seize the opportunity to collaborate with Google Maps and provide data and services to ensure accurate information about well-lit streets on the platform.
2. App Developers - App developers can capitalize on the 'Stay Safe' feature in Google Maps by creating safety notification apps that cater to user preferences and enhance their overall travel experience.
3. Mapping and Navigation Companies - Mapping and navigation companies can explore partnerships with Google Maps to integrate real-time safety data and enhance their platforms with features like 'Lighting' to assist users in choosing safer routes.
0.9
Score
Popularity
Activity
Freshness