Headless Street Trotters

Pprofessors 'Red People' project Adds Comedic Color to Moscow

The Pprofessors 'Red People' project will definitely have the people of Moscow staring in wonder and beginning to ponder how crazy street artists can be. The project involves the construction of large red block characters without heads that are posted in various public locations, some climbing walls like Spiderman and others sitting atop buildings. The characters could be sitting regularly, waving or holding items.

They are all red and their items, if they are holding any, are white. They have drawn much attention across Moscow and the Pprofessors, Malevich, Rodchenko, Bruskin, Giacometti, Haring and Gormley, are to thank for this bizarre, yet comedic piece of public art. Some of these boxy red bodies have even become built-in, permanent members of their environments. Their contrasting color and blocky structure cannot go unnoticed, leaving the Pprofessors Red People project a huge success.

Public Art Installations
There is an opportunity for the art industry to create more unconventional public art installations that surprise and delight audiences.
Interactive Street Art
There is an opportunity for the art industry to expand on the Pprofessors Red People project by creating interactive street art that encourages audience participation.
Use of Bold Colors
There is an opportunity for various industries to incorporate bold, contrasting colors into their designs and marketing materials for increased visibility and attention.

Industries Being Reshaped

Art
The art industry can leverage the success of the Pprofessors Red People project to create more unconventional public art installations and interactive experiences.
Tourism
The tourism industry can highlight unique public art installations like the Pprofessors Red People project as part of their city attractions to draw in crowds and increase visitor numbers.
Advertising
The advertising industry can incorporate bold, contrasting colors into their designs and marketing materials to increase visibility and grab audience attention.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 14%
Freshness 8%

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