It's been 100 years since Leon Leonwood Bean began selling boots, and to celebrate the occasion, the brand has created the L.L. Bean Bootmobile, a big truck-within-a-boot concept that will be traveling from Maine to Manhattan this week.
The L.L. Bean Bootmobile has been designed after the company's top-selling iconic hunting boot, and its travel across the country to park in Times Square, New York City, on Jan. 18 will mark the beginning of a year-long birthday celebration. A collection of limited-edition L.L. Bean products will be available, in addition to the 100th Anniversary Maine Hunting Shoes. According to BrandChannel, these shoes have been designed to mimic the first pair of boots built by Leon Leonwood Bean.