Sobriety Shockvertising

Taking a raw approach, advertisers use reality to deter drinking

Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers.
SCORE: 5
Warm Top 4 Examples: 14,594 Total Clicks May 13 - Apr 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Alcohol Awareness Doll Ads - These Drunk Barbies Warn About the Effects of Alcohol
SCORE: 5.8
Hot 6,592 Clicks Pub: Nov 11, 13
Alcohol Awareness Doll Ads
These Drunk Barbies Warn About the Effects of Alcohol
Graphic design artist Lisa Guhl from Berlin, Germany created this alcohol awareness advertisement with drunken Barbies as the stars. The dolls sit and look passed out in front of a whole shelf of... [More]
Head-Splattering Drinking Ads - This Print Ad for the Don't Drive Drunk Foundation is Visually Bold
SCORE: 5.6
Warm 5,924 Clicks Pub: May 16, 13
Head-Splattering Drinking Ads
This Print Ad for the Don't Drive Drunk Foundation is Visually Bold
This striking print advertisement called ‘Beer Suicide’ for the Don’t Drive Drunk Foundation aims to visually showcase the potential dangers of alcohol use while driving. There... [More]
Simulated Crash Bathroom Pranks - The Think! Pub Loo Shocker Campaign Dissuades Drinking and Driving
SCORE: 4.6
Mild 1,533 Clicks Pub: Jun 7, 13
Simulated Crash Bathroom Pranks
The Think! Pub Loo Shocker Campaign Dissuades Drinking and Driving
Unfortunately for many, experiencing a life-threatening accident is what drives home a message more than words or even imagery; the Think! Pub Loo Shocker publicity stunt manages to simulate an... [More]
Epic Drunk Driving Pranks - This Video Featuring Tom Mabe Shows the Comedian Playing Hospital Pranks
SCORE: 3.5
Untested 545 Clicks Pub: Dec 11, 13
Epic Drunk Driving Pranks
This Video Featuring Tom Mabe Shows the Comedian Playing Hospital Pranks
When a close friend of YouTube comedian Tom Mabe and Jim Clark had repeatedly gotten over five DUIs, Mabe and Clark decided to take the necessary action to get their friend to stop drinking and... [More]