Artisanal Authenticity

The young urbanite, craving luxury and transparency, shifts to the startup

Implications - A growing preference for authenticity meshed with exclusivity is supporting the more niche, artisan brand over the conglomerate. Packaging designs that have a bespoke feel and have enhanced product description satiate craving for trustworthiness. This also works to create an air of exclusivity that’s in-line with urban lifestyles.
SCORE: 4.9
Warm Top 6 Examples: 45,991 Total Clicks Feb 14 - Apr 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinking
Minimalist Olive Oil Packaging - Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
SCORE: 6.5
Viral 16,908 Clicks Pub: Apr 3, 14
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
The Koronaki Virgin Olive Oil redesign by Thomas Kiourtsis goes for an extremely minimalist look. Kiourtsis was assigned to make the corporate identity for the company, as well as the packaging for... [More]
Towering Treat Cartons - Ovvio Cupcakes Packaging is Structurally Inspired by Honeycomb Forms
SCORE: 6.6
V. Hot 9,881 Clicks Pub: Feb 26, 14
Towering Treat Cartons
Ovvio Cupcakes Packaging is Structurally Inspired by Honeycomb Forms
It’s more typical these days to see product wrappers that are disposable—and better yet recyclable—it isn’t overly common, however, to come across anything like Ovvio... [More]
Logo-Copying Cartons - Origin Gin Packaging Turns an Emblem into the Box's Opening
SCORE: 5.2
Hot 6,258 Clicks Pub: Feb 7, 14
Logo-Copying Cartons
Origin Gin Packaging Turns an Emblem into the Box's Opening
Look closely at the inner part of Max Amato’s Origin Gin packaging and you might notice something interesting. First of all, the black sleeve takes a much more exciting structure than the... [More]
Bottled Condiment Branding - Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore
SCORE: 4.6
Warm 9,811 Clicks Pub: Mar 12, 14
Bottled Condiment Branding
Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore
The Rota Das Cores Spices packaging concept succeeds to brand these scrumptious seasonings like they’ve come from a faraway land. With a name that assumes the theme of Brazilian sea voyages,... [More]
Retro Wood Packaging - Greg Ellis Gives an Industrial Feel to TN Fruit Co.
SCORE: 3.9
Mild 2,670 Clicks Pub: Apr 17, 14
Retro Wood Packaging
Greg Ellis Gives an Industrial Feel to TN Fruit Co.
This retro wood packaging design by Greg Ellis for TN Fruit Co. looks like it could be from the 1920s. Not only did Ellis use straw string-like material to wrap around the bottles being sold, but he... [More]
Quarter-Century Celebratory Bourbon - Booker's 25th Anniversary Bourbon Boasts the Brands History
SCORE: 2.3
Untested 463 Clicks Pub: Feb 21, 14
Quarter-Century Celebratory Bourbon
Booker's 25th Anniversary Bourbon Boasts the Brands History
For those who know their bourbon, Booker’s is a name that’s synonymous with quality and the Booker’s 25th Anniversary Bourbon is set to cheers the rich liquors history with a... [More]