The benefit of having a boutique business is that it allows the owner the opportunity to present her products with lovely details. Didino Olive Oil packaging goes beyond the mass-manufactured bottle and begins to tell the story of the man behind the goods.
Manasteriotti Maric was approached to develop the elegant brand communication strategy. Working with a woman still invested in her grandfather's business, the creatives conceived a contemporary yet nostalgic visual identity for the product.
The name of the brand can be translated to "Grandpa's" and the extended N in the crisp typeface signifies his cane. There are clarity and fluidity to the characters that references the liquid contents in a modern way. To complete the image, the jute-like fabric sack of Didino Olive Oil packaging alludes to the traditional harvesting bags used in the groves by granddad.
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Trending: Older & Mild
Research: 7,612 clicks in 189 w
Interest: 3.2 minutes
Concept: Didino Olive Oil Packaging
Related: 85 examples / 65 photos
Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: celestial circular bottles, paint-dipped packaging, and garlic clove caddies.
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