Mobile Beauty

A desire for convenience prompts consumers to turn to digital beauty apps

Implications - With smartphones making everyday experiences more accommodating, consumers are seeking to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient. Hairstyling and beauty apps reflect a move away from conventional beauty customs, showing that even the realm of personal grooming is becoming more streamlined.
SCORE: 6.6
Warm Top 6 Examples: 28,024 Total Clicks Feb 14 - Jun 15
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Consumer Insight Topics: FashionCosmetics
Beauty Tutorial Apps - Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
SCORE: 7.6
V. Hot 6,250 Clicks Pub: Mar 24, 15
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
Taking virtual beauty beyond the application stage, Map My Beauty tutorials shows women how to look their best based upon what they’ve got to work with. The technology created by women for... [More]
Makeover-Assisting Apps - The YouCam Makeup App is a Virtual Cosmetic Kit
SCORE: 7.1
Hot 5,886 Clicks Pub: Mar 30, 15
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
YouCam Makeup is a makeup app that makes it easier to create different kinds of makeup styles and experiment with your look. The app includes a wide variety of cosmetic tools to enhance your skin,... [More]
Skin Health Apps - ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras
SCORE: 7.3
Hot 5,239 Clicks Pub: Jun 4, 15
Skin Health Apps
ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras
This skin care app enables users to monitor the health of their largest organ using the Apple Watch. From ModiFace—the augmented reality company behind the makeup test-driving mirror and... [More]
Real-Time Makeup Apps - L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
SCORE: 6.4
Hot 4,915 Clicks Pub: Sep 18, 14
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
The L’Oreal Makeup Genius app is one that lets you try on a range of beauty products in real-time digitally, without the need to wash brushes or purchase any products. The free-to-download... [More]
Beautiful Blowout Hair Apps - The New Beauty App GLAMSQUAD Will Keep Your Hair Looking Fabulous
SCORE: 5.2
Hot 4,826 Clicks Pub: Feb 6, 14
Beautiful Blowout Hair Apps
The New Beauty App GLAMSQUAD Will Keep Your Hair Looking Fabulous
Juggling work, family, a social life and looking good all the same time is no easy task; however, with the new beauty app GLAMSQUAD, at least your hair will always look freshly blown out. This... [More]
Virtual Skincare Trial Apps - The MyRestorsea App Lets You Digitally Test out the Restorsea Products
SCORE: 4.3
Mild 908 Clicks Pub: Sep 24, 14
Virtual Skincare Trial Apps
The MyRestorsea App Lets You Digitally Test out the Restorsea Products
The MyRestorsea app allows consumers to experience a digital skincare trial of Restorsea’s two popular beauty products including the Revitalizing Eye Cream and the Rejuvenating Day Cream. Now... [More]