From Absolut Vodka, Buddy Check is an app that lets you keep a virtual leash on your friends during your night out. Anyone who has been to a busy bar or club knows how quickly you can lose your friends in the (often alcohol fuelled) crowd. This smartphone application is intended to help you keep track of everyone, even when your brain is not quite at its sharpest.
By using A-GPS, Buddy Check can locate your friend's exact position and can send you notifications when that friend leaves a designated geo-fence (i.e. leaves the bar). Ideal for going out in groups, if everyone downloads and activates the mobile app, a simple tap will sync everyone's devices. 'Buddy Bumps' also gamify the process and get you points for touching base with your pals.
What's Driving This Trend
- Friend-tracking Apps
- The development of friend tracking apps creates an opportunity to improve safety and security as well as enhance social activities.
- A-GPS Technology
- The integration of A-GPS technology in mobile apps offers an opportunity to enhance user experience and convenience.
- Gamification
- Gamification of apps offers an opportunity to increase user engagement and incentivize behavior.
Who This Affects Most
- Hospitality
- The hospitality industry can utilize friend-tracking apps to enhance guest experience and promote safety.
- Event Planning
- Event planners can use friend-tracking apps to ensure guests' safety and enhance social interaction during large events.
- Personal Security
- The development of friend-tracking apps offers an opportunity to improve personal security, especially for vulnerable groups like children and elderly.
