The Retina App Lets Users Experience the World of Blindness

By: Tiffany - Feb 12, 2014
References: pharmafile & thesightexperience
Our eyes are our most important sensory organ, Swiss based pharmaceutical company Novartis realizes this and has created the Retina App on Facebook in order to raise retinal disease awareness. The app is part of its Set Your Sights campaign and is designed to illustrate a realistic approach to how eye disease can impact an individual’s life. The app is a personalized multimedia experience that helps you see inside the world of an individual who has suffered vision loss or sight impairments.

The campaign was a response to the World Health Organization’s 2020 Vision Report which stated that approximately 80% of the global population who is currently suffering from vision impairment can be prevented.